Stories of Strength

Health journeys are unique, personal and always life-changing. May you be as inspired as we were by the determination, transformation, resilience and strength shown by these members.

Rita T.

See Rita’s new outlook.

“I’ve made it a point that once I retired, I would like to be good to my health.”


See Helena's Journey

“I woke up one day and made a big decision. I wanted to live.”


Experience Ed's Recovery

"Being able to is a feeling that you want to rejoice.”

Rita M.

See Rita’s evolution

“I love being the healthiest version of myself I can be.”

Helping Floridians achieve better health since 1944

Florida Blue understands that everyone has different health goals, and we know that the paths are not the same for everyone. From major challenges to the everyday moments in between, we are with you every step of the way, so you can feel good saying, that’s My Kind of Blue.

Plans for Everyone

Whether you are just starting out in life or making the golden years look good, Florida Blue offers a variety of health insurance plans and solutions that help people take an active role in their health and improve the quality, cost, and access to health care.

Investing for our Community

We’re neighbors. Florida is our home, too. And as neighbors, we take care of each other. That’s why we’re passionate about generously funding programs and donating thousands of volunteer hours in every community across the state. The Florida Blue Foundation makes donations that positively touch lives in all of Florida’s 67 counties.

Florida Blue Centers

Our Florida Blue Centers across the state are open to everyone, connecting you to service, support and advice that help you achieve better health. Our center nurses can help explain newly diagnosed conditions, help you manage ongoing health conditions or provide health coaching for a health goal. It’s the place to go for inspiration, motivation and advice, right in your neighborhood. Better health starts here.

Find a health plan that meets your needs

Learn more about Florida Blue!

Florida Blue Began in 1944

Beginning in 1944

Our deep roots in the Sunshine State go back almost 75 years. It’s in our DNA to help Florida’s communities stay healthy. Through member outreach, support of community health programs, volunteer efforts and support of fitness and wellness programs statewide, we are committed to helping everyone in Florida in their pursuit of health. We’re your trusted partner, here to serve you and your family, today and tomorrow.

More than 4,500 agents across the state

More than 4,500 agents across the state

Florida Blue has more than 4,500 agents in over 650 locations across Florida that you can connect with. And more than 40% of them are bilingual — providing value, support and personalized service to help you and your family choose or renew the best plan that fits your needs and answer any questions you may have.

Strong doctor and hospital networks

Strong doctor and hospital networks

We build strong relationships with key hospitals, clinics and providers across Florida to bring you access to excellent health care. By collaborating with forward-thinking health partners and embracing best practices, we strive to deliver value and a better health experience.