There is no question that a great deal has changed since April 27, 1944, the day Florida Blue—A GuideWell Company—opened its first office on Riverside Avenue in Jacksonville as Florida Hospital Service Corporation, later becoming Blue Cross Blue Shield. Founded on the need to provide affordable health care in Florida, our company has remained steadfast in that effort. Here we are, 75 years late [...]

Today we celebrate a much overlooked but quite beloved holiday, #NationalGrilledCheese day. While they certainly should not be a weekly lunch staple, grilled cheese sandwiches can transport us to memories of sunshine filled days playing outdoors under the sprinklers or beneath a summer hose. So in celebration, we’re shar [...]

We recently announced a partnership with Professor George Loewenstein of Carnegie Mellon University to develop consumer behavior analytics and testing strategies to help the company better engage with consumers so they can make more informed decisions that will lead to improved health outcomes. Loewenstein, considered one of the pioneers of behavioral economics, is the Herbert A. Simon [...]

At some point in our lives, almost all of us will be a caregiver to someone we love. Caregiving—to an aging family member or a loved one with a disability—is one of the hardest and most rewarding things most of us will ever do. At times, this job can be tough and lonely. Often, even those close to us won’t know what we’re going through. And it can be a challenge to ope [...]

Simple lifestyle choices can help prevent lots of diseases and health conditions. No matter how old you are, it’s important to eat healthy, move your body regularly and keep your weight in check. Let’s take a look at one ongoing health condition that affects millions of Floridians: diabetes. Your lifestyle may help you avoid it. What is Diabetes? If you have dia [...]

Our Florida Blue Centers are committed to providing classes to our communities that can help everyone live a more centered and fulfilling life. Tune in each month to find out what’s happening in your neighborhood! Check your local center calendar for more details. Chronic Illness and Depression [...]

Eleven years ago, at just twenty years old, newly married and with an infant, Tricia Cox started working at Florida Blue as a service advocate in Group Enrollment Membership and Billing. She wasn’t looking for a career in the health care field when she was hired on as a contractor in February of 2008. In fact, she had other aspirations in mind. “I thought I’d work there for a bit until [...]

It started out as a normal Saturday. Jack met a few friends at the neighborhood courts for a pick-up basketball game. About 20 minutes into the game, Jack went for a lay-up. When he landed, he turned sharply and twisted his knee. First he heard a loud popping sound. Then his leg buckled beneath him. It wasn’t the first time his knee hurt after playing, so Jack used what he always had— i [...]

The star of The Florida Aquarium’s newest exhibit, Heart of the Sea, is a juvenile male loggerhead sea turtle that was unable to return to the wild due to an injury. Since he was rescued from the frigid waters off the northeast coast the United States, he has been called Loggerhead Sea Turtle # [...]

Knowledge is power—especially when it comes to your health. A primary care doctor is someone you can talk to about your health concerns. They’ll work with you on a plan to get and stay healthy, and they may find any health issues early when they can be easier to treat. And even if you’re rarely sick, a $0 yearly visit is a great way to stay connected with your doctor. You’ll get the scr [...]