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Why choose Florida Blue?

For more than 75 years, Florida has been our one and only home. Helping you and our communities be as healthy as they can be is our mission and we will never stop finding new ways to achieve it.

We're with you for every step of your journey to become the healthiest version of you.

Florida Blue Centers

Visit a Center and take free fitness classes, enroll in wellness programs, and get health advice from one of our nurses.*

Blue 365®

Stay healthy for less with Blue365 deals on gym memberships, fitness gear, and even pet supplies.1


Multilingual Agents

Our licensed agents can help you find a plan that fits your needs and budget in 20 different languages.

Virtual Care

With the convenience of our virtual health care options, you can receive quality care without stepping foot in a doctor’s office.

Staying Blue for Life: Plans for Everyone

With plans for every stage of life, our local agents are experts in finding the right coverage for you.

Proactive Care Programs

From a healthy pregnancy to managing diabetes, our care management team is with you every step of the way. 

Commitment to Drug-Free Communities

We’re here to help you or your loved one with access to substance abuse treatment programs.

Help Getting to the Doctor

Florida Blue can give you a Lyft. Qualifying members can request a ride through Better You Strides once a year. Contact our Care Consultant Team to learn more.2

Building Healthier Communities

From literacy programs to initiatives that impact food security, we’re keeping Florida’s communities healthy in every way possible.


Environmental Sustainability

Our commitment to create a better, healthier world is comprehensive and enduring.

Breaking the Cycle of Generational Poverty

We partnered to identify solutions aimed at empowering sustainable economic stability and long-term resiliency.


Food Security Programs

Our enterprise is actively helping more individuals get better access to nutritious food and the other resources they need to achieve their best health.


Fighting the Opioid Epidemic

The opioid epidemic has done so much harm to individuals and neighborhoods throughout Florida, but there is hope. As our Foundation works to combat this challenge, we know by partnering with community partners, we can meaningfully combat and curb it.

Fostering Health Literacy

The Florida Health Literacy Grant Initiative works in a state-wide effort to address health literacy disparities. These programs are aimed at adult learners with a focus on teaching English for Speakers of Other Languages (ESOL).

Impacting Diversity, Inclusion, and Equity Through Career Growth

In 2020, we pledged to invest and focus on improving diversity, equity, and inclusion in both our communities and our workforce.

Connecting People to Critical Resources

Florida Blue Centers are designed specifically to minimize barriers to quality care by connecting members to the resources they need.


1Blue365® offers access to savings on items that Florida Blue members may purchase directly from independent vendors. Blue365 does not include items covered under your policies with Florida Blue or any applicable federal health care program. Blue Cross and Blue Shield Association (BCBSA) and Florida Blue may receive payments from Blue365 vendors. Neither BCBSA nor Florida Blue recommends, endorses, warrants or guarantees any specific Blue365 vendor or item. For more information about Blue365, go to Discounts for pet insurance and supplies are available through Blue365. Pet insurance is not a Florida Blue product.  

2 One (1) Lyft ride available to ACA individual members 18 years or older up to $50 roundtrip, subject to terms and conditions. Lyft is an independent third party that provides transportation services.

*Wellness programs and health advice from nurses are for Florida Blue members only.

Policies have limitations and exclusions. The amount of benefits provided depends on the plan selected and the premium may vary with the amount of benefits selected.

FBC WHY 001 NF 092022