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We’re changing to fit the needs of all Floridians. But it’s not just about our name. It’s about our renewed commitment to all of our customers and all Floridians.
We’re not changing overnight. While Florida Blue is our new brand name, our legal name remains Blue Cross and Blue Shield of Florida, Inc. Everything we’re doing is about better supporting you in your pursuit of health.
We’re Florida Blue and we’re changing to support you in your pursuit of health. Find out more at FloridaBlue.com