The Key to Transforming our Health Care System is Ensuring Access to Affordable, High-Quality Care

Posted on Feb 27th 2020 by Pat Geraghty

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Every year the Lake Nona Impact Forum brings together chief executives, health care innovators and thought leaders from various industries to discuss some of the most pressing topics in our country – health care, technology, education, and sustainability. It is my privilege to once again be a part of these important conversations.

It’s an honor to welcome so many prominent individuals to the GuideWell Innovation Center, which is a place we created as a hub for innovation and collaboration. That’s exactly what this convening is designed for – bringing unique ideas from different industries and perspectives together to discuss ways we can utilize innovation to improve wellness, affordability of care, and overall quality of life.

Just before the Impact Forum kicked off, we welcomed CMS Administrator Seema Verma to the GuideWell Innovation Center. During her visit, we presented an interoperability demo to showcase how we’re working to accelerate data exchange. We also hosted a roundtable discussion with some of the startup companies GuideWell, our parent company has sourced during our various innovation challenges. It was a distinct pleasure to show her how we’re innovating as a health solutions enterprise to drive affordability and access to care for our members and communities.

On Thursday morning, I had an opportunity to share some of my points of view while participating in a panel discussion on health policy with Mark McClellan, former commissioner of the U.S. Food & Drug Administration and Avik Roy, president of the Foundation for Research on Equal Opportunity. During the session, moderated by Fortune Magazine Editor-in-Chief Clifton Leaf, we discussed some of the most pressing topics facing our industry, including drug prices, the ACA and health care reform.

At Florida Blue, we believe everyone should have access to affordable, high-quality health care – it’s one of the most important issues facing the nation. As a health solutions enterprise, we support programs and policies that allow even more people to have access to the care they need when they need it, in a way that is affordable.

We are committed to reimagining health care through an approach focused on a “wellness” model instead of a “sickness” model. Part of our strategy includes providing our health insurance members access to self-help tools and health care resources that focus on their overall well-being.

To address affordability, we must continue to work with the invaluable provider community in unique and collaborative ways. We’re creating and expanding arrangements (known as “value-based arrangements”) to more directly link provider payments to quality and health outcome measures of our members. In this way, GuideWell and these health care providers are working together even more closely to help our members get and stay healthy, and to lower the overall cost of health care.

These are just a couple of ways in which we are helping to drive the transformation around affordable, high-quality care. Florida Blue continues to explore factors outside the traditional health care model – such as food security, health equity and mental well-being – that can impact health and costs, proving our holistic approach toward our mission of helping people and communities achieve better health.

While the discussions that took place at the forum were important, our work is far from over. As an industry, we must continue the conversations and partnerships established here as we all strive to build healthy communities and make our health care system the best it can be.


Filed under: Community  


Pat Geraghty

Patrick “Pat” Geraghty is president and chief executive officer (CEO) of GuideWell Mutual Holding Corporation, Florida Blue and GuideWell Group, Inc. GuideWell is a mutual insurance holding company and is a family of forward-thinking companies focused on transforming health care. The holding company includes Florida Blue, GuideWell Connect, GuideWell Health, GuideWell Source and PopHealthCare.

Geraghty is active in leading professional and community organizations. He serves as the chair of the Florida Council of 100, a private, non-profit, non-partisan organization of Florida business leaders who advise the state’s governor on how to improve the economic growth of the state and the economic well-being of its residents. He also serves as a member of the board of the National Institute of Health Care Management (NIHCM), a non-profit organization dedicated to improving the effectiveness, efficiency and quality of America’s health care system. Additionally, Geraghty is a member of the Oliver Wyman Innovation Center Advisory Board and serves on the boards of Pardee Rand Graduate School, America’s Health Insurance Plans (AHIP) and Tampa Electric Co. (TECO).In 2016 Geraghty became a member of the Health Governors Community of the World Economic Forum, the international organization for public-private cooperation, and a trustee for its Global Challenge Initiative on The Future of Health.

He holds a Bachelor of Arts from Colgate University and has completed executive education programs at Harvard University School of Public Health and the Wharton School at the University of Pennsylvania.

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