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Orlando, Fla. - April 11, 2024

Florida Blue, the state’s Blue Cross and Blue Shield plan, has named health care veteran Phillip (Phil) Lee as its next market president for West Florida. Lee’s promotion to the role follows the passing in February of David Pizzo who led Florida Blue’s West Florida regional operations for nearly 17 years.

Lee brings more than 20 years of health care experience to the position, most recently serving as Vice President for select markets. Since joining Florida Blue in 2007, he has served in leadership roles across several functions, including provider network, strategy, sales, and from 2018-2020 as vice president and chief of staff to GuideWell and Florida Blue President and CEO Pat Geraghty.

“Phil has a deep understanding of our complex health care industry, a commitment to our mission and the communities we serve, and a record of proven performance,” said Chuck Divita, executive vice president, Commercial Markets at Florida Blue. “He has routinely stepped up to lead key programs, partnerships, and products for Florida Blue and will play an integral role in helping us drive health care access and affordability for people and communities across West Florida.”

As Florida Blue’s Market President for West Florida, Lee will be responsible for the company’s business operations in a 14-county region from Hernando County south to Collier County, including the greater Tampa-St. Petersburg area, Sarasota-Manatee, and Southwest Florida regions.  He will lead business strategy, membership growth and retention, brand enhancement, and civic and community engagement for the region.

“West Florida is one of the most exciting, diverse, and vibrant areas of our state and a critical one for Florida Blue. I am excited to lead our passionate, committed West Florida team and to working with our many regional partners to advance the well-being of the community,” said Lee.  

Lee holds a Bachelor of Science in biology from Westminster College. He is a graduate of Leadership Florida and active in the community, particularly with United Way, American Diabetes Association, and Alzheimer’s Association.


About Florida Blue 

Florida Blue, the leading health insurer in Florida, has been providing health solutions to residents of Florida for nearly 80 years. Driven by its mission of helping people and communities achieve better health, the company serves more than five million members and all 67 Florida counties. Headquartered in Jacksonville, Fla., with nearly 8,900 employees, it is an independent licensee of the Blue Cross Blue Shield Association.

For additional information visit For the latest news and content, visit the Florida Blue Newsroom, and follow Florida Blue on Facebook, LinkedIn, and Instagram @Florida.Blue; and X (formerly Twitter) @FLBlue.