Florida Blue Deepens Commitment to Southwest Florida by Adding Local Executive to Region

Posted on Aug 27th 2020 by Florida Blue

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Florida Blue, the state’s leading health insurer, recently named a new executive leader devoted to meeting the needs, challenges and opportunities in Southwest Florida communities. Nick Kouris will serve as the company’s Southwest Florida Market Leader as part of the Blue Cross and Blue Shield plan’s efforts to deepen its longstanding and successful local approach to supporting the diverse needs of members and businesses in each of Florida’s communities.

This model extends the local strategy the company began 15 years ago when it expanded its regional footprint and developed local leadership teams and Market Presidents in Tampa, Orlando, Miami and Jacksonville.

“At Florida Blue we live in and provide support to the communities we serve, and we have extensive knowledge to help people and communities achieve better health,” said Jon Urbanek, senior vice president of Commercial Markets. “Health care is local and personal, and it is the Florida Blue model that uniquely positions us to make health care more affordable and accessible for every Floridian.”

Kouris will develop, lead and execute a hyper-local strategy for Florida Blue focused on a region from Manatee, Hardee and Highlands counties to Collier County that includes sales, products, analytics, provider networks and care management, as well as local marketing and community relations.

The goal is to harness the company’s market-leading strengths and capabilities, focus on targeted sub-regions, and then develop relevant tools, capabilities, products and partnerships in order to make care more impactful and personalized.

“As the competitive environment intensifies, and with no two counties the same, we must deepen our understanding of every community in the state in order to personalize our products and services and deepen our impact on health and well-being,” said West Florida Market President David Pizzo. “We are lucky to have Nick’s exceptional talents and expertise to devote to Southwest Florida.”

Kouris is one of six new Market Leaders that Florida Blue has named to further sharpen its unmatched commitment to all 67 counties and meet the unique needs of individuals and communities in Florida’s many dynamic markets.



About Florida Blue

Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for more than 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. In total, Florida Blue and its affiliated companies serve 27 million people in 35 states. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.

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