Redefining the Future of Health
There is no question that a great deal has changed since April 27, 1944, the day Florida Blue—A GuideWell Company—opened its first office on Riverside Avenue in Jacksonville as Florida Hospital Service Corporation, later becoming Blue Cross Blue Shield. Founded on the need to provide affordable health care in Florida, our company has remained steadfast in that effort. Here we are, 75 years later, continuing to challenge the status quo and reimagine what health care can and should look like to benefit all of our customers and members. While many aspects of our business have evolved along the way, one thing hasn’t changed—our dedication to the communities we serve. And in that time, we have helped millions of people become healthier.
As we near our 75th anniversary, we celebrate our heritage and our continued commitment to helping people and communities achieve better health. Over the last three-quarters of a century, we have grown into Florida's largest not-for-profit health plan provider, a testament to the trust that our members and customers have placed in us.
As we look ahead to the next 75 years, we will continue to challenge ourselves to redefine the future of health by creating more value, more convenience and more forward-thinking health solutions for our fellow Floridians.
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