Redefining the Future of Health

Posted on Apr 15th 2019 by Pat Geraghty

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There is no question that a great deal has changed since April 27, 1944, the day Florida Blue—A GuideWell Company—opened its first office on Riverside Avenue in Jacksonville as Florida Hospital Service Corporation, later becoming Blue Cross Blue Shield. Founded on the need to provide affordable health care in Florida, our company has remained steadfast in that effort. Here we are, 75 years later, continuing to challenge the status quo and reimagine what health care can and should look like to benefit all of our customers and members. While many aspects of our business have evolved along the way, one thing hasn’t changed—our dedication to the communities we serve. And in that time, we have helped millions of people become healthier.

As we near our 75th anniversary, we celebrate our heritage and our continued commitment to helping people and communities achieve better health. Over the last three-quarters of a century, we have grown into Florida's largest not-for-profit health plan provider, a testament to the trust that our members and customers have placed in us.

As we look ahead to the next 75 years, we will continue to challenge ourselves to redefine the future of health by creating more value, more convenience and more forward-thinking health solutions for our fellow Floridians.


Filed under: Community  

Pat Geraghty

Patrick “Pat” Geraghty is president and chief executive officer (CEO) of GuideWell Mutual Holding Corporation, Florida Blue and GuideWell Group, Inc. GuideWell is a mutual insurance holding company and is a family of forward-thinking companies focused on transforming health care. The holding company includes Florida Blue, GuideWell Connect, GuideWell Health, GuideWell Source and PopHealthCare.

Geraghty is active in leading professional and community organizations. He serves as the chair of the Florida Council of 100, a private, non-profit, non-partisan organization of Florida business leaders who advise the state’s governor on how to improve the economic growth of the state and the economic well-being of its residents. He also serves as a member of the board of the National Institute of Health Care Management (NIHCM), a non-profit organization dedicated to improving the effectiveness, efficiency and quality of America’s health care system. Additionally, Geraghty is a member of the Oliver Wyman Innovation Center Advisory Board and serves on the boards of Pardee Rand Graduate School, America’s Health Insurance Plans (AHIP) and Tampa Electric Co. (TECO).In 2016 Geraghty became a member of the Health Governors Community of the World Economic Forum, the international organization for public-private cooperation, and a trustee for its Global Challenge Initiative on The Future of Health.

He holds a Bachelor of Arts from Colgate University and has completed executive education programs at Harvard University School of Public Health and the Wharton School at the University of Pennsylvania.

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