Florida Blue Named Employer of the Year for Disability Inclusion
For numerous initiatives enabling people with disabilities to join its workforce and easily access information, Florida Blue, the leading health insurer in Florida, was named 2017 Employer of the Year for businesses with fewer than 100,000 employees by the U.S. Business Leadership Network (USBLN), a national non-profit that helps business drive performance by leveraging disability inclusion in the workplace, supply chain and marketplace. Florida Blue also earned a perfect score of 100 on the Disability Equality Index (DEI) survey, a joint initiative of the American Association of People with Disabilities (AAPD) and USBLN to track trends in business inclusion policies.
“We firmly believe that a diverse, inclusive workforce increases our understanding of each other and our customers,” said Florida Blue CEO Pat Geraghty. “It strengthens our ability to learn from one another and ultimately enables us to deliver on our mission to help people and communities achieve better health. This recognition of our commitment to be inclusive of people with disabilities is very meaningful to us at Florida Blue.”
Some of the company’s achievements and initiatives in the past year include:
- Tripled the number of people with disabilities hired year-over-year in 2016 due to robust accessibility efforts and community outreach;
- Focused on accommodations to assist people with disabilities that led to a 134 percent increase in accommodations made in 2016 over the previous year;
- Partnered with the City of Jacksonville to lead the annual Disability and HireAbilities Symposium and Job Fair attended by 160 employers and hundreds of job candidates;
- Supported the launch of www.employmefirst.org, a website partnership among the City of Jacksonville, The ARC Jacksonville and the Jacksonville Chamber of Commerce to increase employment opportunities for people with disabilities;
- Piloted a program with The ARC Jacksonville to hire individuals with intellectual disabilities as part of an effort to create more inclusive and meaningful employment opportunities in the corporate world;
- Launched a pre-orientation for new hires with disabilities to meet their needs immediately as they start their careers at Florida Blue; and
- Developed and implemented a unique training program for customer service advocates to respond to the needs of people with disabilities, and designated resources to handle complex cases.
Florida Blue is a leader in two areas that many companies have not addressed: According to USBLN, only 39 percent of companies in the DEI survey communicate the option to request accommodations for those with disabilities during job interviews, and just over half audit their external websites for accessibility by customers with disabilities.
“Accommodations are an important aspect of our work environment,” said Florida Blue’s Chief Human Resource Officer Amy Ruth. “When recruiting for open positions, all candidates are assessed equally based on capability. Once selected for an interview, our recruiters are trained to inquire if a candidate requires any accommodations for their visit to our location. If so, we have dedicated specialists work to coordinate the visits.” Additionally, in the past year, Florida Blue also launched the Meaningful Access Project to design its website and all customer-facing digital platforms to meet accessibility guidelines.
The DEI survey, completed by 110 companies nationally, offers businesses an assessment of their disability inclusion policies and practices. Florida Blue was among a record 68 companies to receive a perfect score, a signal that becoming inclusive of people with disabilities drives positive business results.
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Toni Woods is a Senior Media Relations Consultant for Florida Blue. She has worked in communications for more than 20 years in the health care, energy and sports industries, working with media around the world. She is a graduate of the University of Missouri School of Journalism.