Florida Blue Names Tony Jenkins Northeast Florida Market President

Florida Blue, the state's leading health insurer, has named Tony Jenkins as market president for Northeast Florida, effective Mar. 1, 2026. Jenkins, a native of Jacksonville, will succeed Darnell Smith, who recently announced his retirement after 35 years of dedicated service to Florida Blue.

Jenkins joined the organization in 2001, serving the last 20 years as market president for Central Florida. A seasoned health care executive with a track record of leadership and community engagement, Jenkins also brings a deep understanding of Northeast Florida's unique needs and opportunities.

“Tony’s extensive experience in health care, strong local connections, and exceptional community leadership make him ideal to take this role,” said Kari Regar, senior vice president, Florida Market Leader at Florida Blue. “We are excited about his return to Jacksonville, and confident Tony will advance our 80-plus year commitment to our members and partners throughout Northeast Florida.”

Jenkins joined Florida Blue following a distinguished career with CSX Corporation and the Walt Disney World Company. He has distinguished himself for his commitment to improving the health and well-being of communities.

Jenkins has received numerous awards for his contributions to health care industry community service, including:

• Orlando Business Journal's "Top 10 Businessmen to Watch" and "CEO of the Year"
• Orlando Business Journal's "Diversity in Business Lifetime Achievement Award"
• i4 Business Magazine "Business Leader of the Year"
• Orlando Magazine's "50 Most Powerful People in the City"

As Market President, Jenkins will be responsible for regional business operations and community engagement efforts for 17 counties in Northeast Florida, and work closely with customers, local health care providers, business leaders, and community organizations to improve health outcomes and access to care.

"I am honored to return to my hometown and lead Florida Blue's efforts in Northeast Florida," said Jenkins. "I look forward to working more with our area customers and local partners to address the unique health care needs of the community and to continue Florida Blue’s legacy of impact."

Jenkins holds a Bachelor of Arts in Hospitality Management from Morris Brown College in Atlanta, Ga. He is active on a number of civic, business, community, and health care organizations.

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About Florida Blue

Driven by its mission of helping people and communities achieve better health, Florida Blue is the leading health insurer in Florida, and part of GuideWell, a not-for-profit health solutions company.  Florida Blue offers a range of health plans and personalized care programs for individuals, families, businesses of all sizes, and Medicare beneficiaries. For over 80 years, the organization has been member centric and committed to making health care as accessible and affordable as possible. Serving more than six million members across all 67 Florida counties, Florida Blue has more than 8,000 employees and is headquartered in Jacksonville, Fla., is owned by its policyholders, and is an independent licensee of the Blue Cross Blue Shield Association. 

 For additional information visit www.FloridaBlue.com. For the latest news and content, visit the Florida Blue Newsroom, and follow Florida Blue on Facebook, LinkedIn, and Instagram @Florida.Blue; and X (formerly Twitter) @FLBlue.