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We’re making health care more
affordable and easier to access for
the people of Florida.

 

See how we're doing it

We’re making health care more 
affordable and easier to access for
the people of Florida.

See how we're doing it
people

Providing valuable health coverage

Health insurance helps you get the care you need and protects you from surprise medical costs. We offer affordable health plans that meet your needs. Our plans include preventive care to keep you well, personalized care to help you manage ongoing health conditions, and support to guide you through the health care system.

See the value

Providing valuable health coverage

Health insurance helps you get the care you need and protects you from surprise medical costs. We offer affordable health plans that meet your needs. Our plans include preventive care to keep you well, personalized care to help you manage ongoing health conditions, and support to guide you through the health care system.

See the value

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Focusing on members, not shareholders

Most insurance companies are for-profit and focus on making money for their investors. We’re different. Being part of a not-for-profit mutual holding company, we work hard to live out our mission of helping people and communities achieve better health.

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Solving for a healthier community

Research shows that up to 80% of health is shaped by the environment, including your support system, nutrition, and where you live.1 That’s why we invest in keeping communities healthy by supporting food banks, mental health programs, and more.

Improving claims processing

We continue working to improve the health care experience by making it simpler, faster, and more affordable. Most claims are approved quickly and at a rate that far exceeds the industry average.In fact, 90% are approved on the first review.3

Learn about claims

Improving claims processing

We continue working to improve the health care experience by making it simpler, faster, and more affordable. Most claims are approved quickly and at a rate that far exceeds the industry average.2 In fact, 90% are approved on the first review.3

Learn about claims

Accelerating pre-approvals

Florida Blue uses Artificial Intelligence (AI), overseen by experts, to speed up many pre-approvals, with an average response time for those of just seconds. And while we may use AI for approvals, we never use it for denials.

Learn more

Accelerating pre-approvals

Florida Blue uses Artificial Intelligence (AI), overseen by experts, to speed up many pre-approvals, with an average response time for those of just seconds. And while we may use AI for approvals, we never use it for denials.

Learn more
florida blue center

Answering your questions

Health insurance can be confusing. Your local Florida Blue Center has a team of service consultants you can speak to in person. They can answer your questions, offer advice and resources, and help you to get the most out of your health plan.

flortida blue negotiating for a better betwork of doctors

Negotiating to keep costs down

Our top priorities are to keep health care easy to access and as affordable as possible. We regularly negotiate with hospitals, doctors, and outpatient facilities on your behalf to keep your health costs down so you can stay with your doctor at a price you can afford.

Opening convenient, affordable medical centers

Florida Blue | Sanitas Medical Centers connect you to a more convenient care model that is focused on meeting your health needs. A dedicated Sanitas care team, led by a primary care doctor, provides primary care, mental health services, on-site labs, specialized care programs and more. And it’s all under one roof.

Find a location

Opening convenient, affordable medical centers

Florida Blue | Sanitas Medical Centers connect you to a more convenient care model that is focused on meeting your health needs. A dedicated Sanitas care team, led by a primary care doctor, provides primary care, mental health services, on-site labs, specialized care programs and more. And it’s all under one roof.

Find a location
florida blue sanitas medical center

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A care experience for everyone

We know that everyone has different health needs. Our preventive care includes annual yearly wellness visits, chronic health condition management, and nutrition classes to help you stay healthy. Our holistic care includes discounts on massage therapy, chiropractors, and more.

At Florida Blue, we're driven to deliver real health solutions.

We believe everyone deserves affordable, high-quality health care. That's why we won't stop working to make it a reality.

At Florida Blue, we're driven to deliver real health solutions.

We believe everyone deserves affordable, high-quality health care. That's why we won't stop working to make it a reality.

1Source: Institute for Clinical Systems Improvement, Going Beyond Clinical Walls: Solving Complex Problems (October 2014). Policies have limitations and exclusions. Premiums vary with the amount of benefits selected.

2KFF Claims Denials and Appeals in ACA Marketplace Plans in 2023

3Claims performance data is based on 2024 internal data

All medical care is provided by Sanitas Medical Center, an independent healthcare organization, serving Florida Blue (or other Blue Cross Blue Shield plans) members, Original Medicare patients, and self-pay patients.

Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc., an Independent Licensee of the Blue Cross and Blue Shield Association.

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