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About Florida Blue

Our mission is to help people and communities achieve better health.

And we’re going beyond health insurance.

We believe in a better system of health. From health insurance plans that deliver peace of mind to services that improve overall well-being, we’re working, investing, and advancing for the sake of better health and healthcare.

An independent licensee of the national Blue Cross and Blue Shield (BCBS) Association, we manage BCBS health plans, including Health Maintenance Organization (HMO), Preferred Provider Organization (PPO), Exclusive Provider Organization (EPO), and Point-of-Service (POS) plans throughout Florida. And, as part of a not-for-profit mutual holding company, we have a unique advantage: the freedom to reinvest in ways that are good for our members and our communities, rather than the obligation of extracting profits for shareholders. This includes ensuring access to high-quality, more affordable care for our members and supporting community initiatives that help improve health and well-being.

Over the last 80+ years, so much has changed. Through it all, we remain committed to solving the health system’s most complex challenges and making good on our mission to help people and communities achieve better health.

Caring for millions of people in Florida and beyond

80+ years

Offering health insurance plans to Floridians

~6M members

Relying on us as the largest health insurer in Florida

67 counties

Showing up for all Floridians as the only insurer in all 67 counties

15,000+ employees

Supporting the communities where we live and work

~1.7M providers

Building a trusted network to help provide the best care to our members

Our values keep us moving forward

Our values aren’t just aspirational — they’re how we take action. In a rapidly changing healthcare landscape, our values keep us on track. They inspire us to innovate, adapt, and thrive in the face of new challenges and opportunities. By embracing our values, we’re building on a solid foundation so that we can continue to serve people and communities well into the future.

  • Rocket icon

    Lead

    Listen deeply. Act courageously.

  • Paper airplane icon

    Deliver

    We say it. We own it. We do it..

  • Heart icon

    Serve

    With hustle. With heart.

  • Lightbulb icon

    Imagine

    Go bold. With discipline and data.

  • Unite icon

    Unite

    One team. Shared purpose.

  • Gears icon

    Evolve

    Always striving. Ever improving.

Our values keep us moving forward.

Our values aren’t just aspirational — they’re how we take action. In a rapidly changing healthcare landscape, our values keep us on track. They inspire us to innovate, adapt, and thrive in the face of new challenges and opportunities. By embracing our values, we’re building on a solid foundation so that we can continue to serve people and communities well into the future.

 

  • Rocket icon

    Lead

    Listen deeply.
    Act courageously.

  • Paper airplane icon

    Deliver

    We say it. We own it.
    We do it..

  • Heart icon

    Serve

    With hustle.
    With heart.

  • Lightbulb icon

    Imagine

    Go bold.
    With discipline and data.

  • Unite icon

    Unite

    One team.
    Shared purpose.

  • Gears icon

    Evolve

    Always striving.
    Ever improving.

Florida Blue has a history of rising to the challenge

Thinking ahead since 1944

Our journey began more than 80 years ago, when we introduced the first Blues plans to enable access to quality, more affordable care. Today, we’re recognized as the oldest and largest health insurer in Florida, serving 6 million members with healthcare including individual, group and Medicare health insurance plans, personalized care programs, and mental well-being support. Through the years, we’ve excelled at solving challenges and optimizing opportunities for the sake of a better system of health.

Times have changed. Needs have changed. And we never stop rising to the challenge.

Historic Florida Blue Building photo

Our leadership has a transformational vision

Transforming healthcare requires visionary leaders with a deep understanding of the challenges of today and possibilities for tomorrow. Our leadership team is committed to leading Florida Blue into the future.

Our people truly make the difference

Being part of the Florida Blue team is so much more than a job description. Regardless of the individual role, at the end of the day, we share a singular purpose: putting our talents to work for the sake of a better system of health.

By working together, we’re making an impact

Our community impact

We couldn’t make the kind of impact we know is possible without dedication from our employees, collaboration from our business partners, and shared commitment from our local communities.

View the GuideWell impact report

Florida Blue Foundation

By targeting our charitable investments where they’re needed most, we’re addressing social drivers of health like food, mental well-being, and maternal health.

Learn more about the Foundation

Stay informed with the latest news

Be in the know with access to everything from press releases and media resources to timely articles from our experts and healthcare research right at your fingertips.

Read latest news

Frequently asked questions

Yes, Florida Blue is the trade name for Blue Cross and Blue Shield of Florida, Inc. Florida Blue is an independent licensee of the national Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.

Florida Blue is owned by GuideWell, a not-for-profit, policyholder-owned mutual holding company based in Jacksonville, Florida.

Interested, qualified applicants must submit a Corporate Contributions application in the application portal.

To request volunteers, your organization can submit volunteer opportunities directly in our volunteer portal, which makes them visible to Florida Blue employees looking for ways to serve in their communities.