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About Florida Blue

Our mission is to help people and communities achieve better health.

We believe in a better system of health.

From health insurance plans that deliver peace of mind to services that improve overall well-being, we’re working, investing, and advancing for the sake of better health and health care.

An independent licensee of the national Blue Cross and Blue Shield (BCBS) Association, we manage BCBS health plans and HMOs (PPO, EPO, HMO, HMO-POS) throughout Florida. And, as part of a not-for-profit mutual holding company, we have a unique advantage: the freedom to reinvest in ways that are good for our members and our communities, rather than the obligation of extracting profits for shareholders. This includes ensuring access to high-quality, more affordable care for our members and supporting community initiatives that help improve health and well-being.

Over the last 80+ years, so much has changed. Through it all, we remain committed to solving the health system’s most complex challenges and making good on our mission to help people and communities achieve better health.

Fast facts

80+ years

Offering health insurance plans to Floridians

~6M members

Relying on us as the largest health insurer in Florida

67 counties

Showing up for all Floridians as the only insurer in all 67 counties

15,000+ employees

Supporting the communities where we live and work

~1.7M providers

Building a trusted network to help provide the best care to our members

Guided by our values

Driven by a passion to better serve people and communities, we’re constantly seeking ways to evolve.
By embracing a culture of continuous learning and improvement, we’re able to stay agile, adapt to new challenges, and lead the way in shaping the future of health care. We imagine what’s possible by exploring pathways, strategies, and technologies. We unite our team members, partners, and stakeholders around a shared vision for better health and health care. Through it all, we deliver.

  • Rocket icon

    Lead

    Listen deeply. Act courageously.

  • Paper airplane icon

    Deliver

    We say it. We own it. We do it..

  • Heart icon

    Serve

    With hustle. With heart.

  • Lightbulb icon

    Imagine

    Go bold. With discipline and data.

  • Unite icon

    Unite

    One team. Shared purpose.

  • Gears icon

    Evolve

    Always striving. Ever improving.

Not just words. Values to live and work by.

Non-negotiable. Omnipresent. Our core values collectively guide everything we do.

  • Rocket icon

    Lead

    Listen deeply.
    Act courageously.

  • Paper airplane icon

    Deliver

    We say it. We own it.
    We do it..

  • Heart icon

    Serve

    With hustle.
    With heart.

  • Lightbulb icon

    Imagine

    Go bold.
    With discipline and data.

  • Unite icon

    Unite

    One team.
    Shared purpose.

  • Gears icon

    Evolve

    Always striving.
    Ever improving.

Florida Blue history

Thinking ahead since 1944

Our journey began more than 80 years ago, when we introduced the first Blues plans to enable access to quality, more affordable care. Today, we’re recognized as the oldest and largest health insurer in Florida, serving 6 million members with health care including individual, group and Medicare health insurance plans, personalized care programs, and mental well-being support. Through the years, we’ve excelled at solving challenges and optimizing opportunities for the sake of a better system of health.

Times have changed. Needs have changed. And we never stop rising to the challenge.

Historic Florida Blue Building photo

Leaders with vision

Transforming health care requires visionary leaders with a deep understanding of the challenges of today and possibilities for tomorrow. Our leadership team is committed to leading Florida Blue into the future.

People with purpose

Being part of the Florida Blue team is so much more than a job description. Regardless of the individual role, at the end of the day, we share a singular purpose: putting our talents to work for the sake of a better system of health.

Making an impact

Our community impact

We couldn’t make the kind of impact we know is possible without dedication from our employees, collaboration from our business partners, and shared commitment from our local communities.

View the GuideWell impact report

Florida Blue Foundation

Through a solid foundation. By targeting our charitable investments where they’re needed most, we’re addressing social drivers of health like food, mental well-being, and maternal health.

Learn more about the Foundation

News and Perspectives

Be in the know with access to everything from press releases and media resources to timely articles from our experts and health care research right at your fingertips.

Learn more

Frequently asked questions

Yes, Florida Blue is the trade name for Blue Cross and Blue Shield of Florida, Inc. Florida Blue is an independent licensee of the national Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.
Florida Blue is owned by GuideWell, a not-for-profit, policyholder-owned mutual holding company based in Jacksonville, Florida.

Interested, qualified applicants must submit a Corporate Contributions application in the application portal.

To request volunteers, your organization can submit volunteer opportunities directly in our volunteer portal, which makes them visible to Florida Blue employees looking for ways to serve in their communities.