A Picture is Worth More than a Thousand Words

Posted on Jun 4th 2015 by Sharon LaSure-Roy

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Recently, Florida Blue was a proud sponsor of the Hispanic Business Conference and Expo (HBCE) and was pleased to support the “What’s Your Selfie Worth?” contest. We asked attendees to share their individual photos with us on social media to raise funds for three organizations that are making a difference in the lives of the people they serve. As a proud partner of the HBCE, Florida Blue understands the importance of culturally relevant organizations to grow communities. It was a hard choice, but we selected three nonprofits to participate in this contest: Feed and Fortify Based on two key words, this nonprofit was developed as a helping hand to restore hearts in need, gain a better future through real solutions, and hold out hope for homeless families in transition. One of Feed and Fortify's main initiatives is feeding children and families in need in Central Florida by providing high-quality food to ensure extraordinary nutritional value for those in difficult conditions, while also meeting basic needs through furniture assistance. The other initiative is to fortify children and young people to develop the potential that God has placed in them by facilitating self-knowledge, personal development, and vocational training. Nuevo Sendero Established in 2007, Nuevo Sendero, Inc. is headquartered in Winter Park, Florida and is dedicated to promoting awareness of domestic violence and sexual abuse and its negative affects on family relationships. The objectives of the organization are to help these victims find relief from the depression and anxiety caused by issues of domestic violence and sexual abuse. Nuevo Sendero works primarily with families from diverse backgrounds within communities in the Orlando area. The awareness efforts are executed through individual and group education, family counseling, workshops, as well as other special programs such as conferences where individuals, families and youth can participate. The future plans of the organization include expanding services to Osceola County communities. Hispanic-American Professional and Business Women’s Association Since 1997 the Hispanic-American Professional and Business Women’s Association (HAPBWA) has brought Hispanic professionals and businesswomen together to create a women’s network and set strategies to advance their professional and business interests. HAPBWA fosters professional development and provides educational opportunities through the planning and implementation of seminars, courses and workshops. Its mission is to showcase and increase the leadership and management capabilities of HAPBWA members and female students through mentorship programs, higher education and professional development. The group of Hispanic-American professional and business women also helps to refuel the economy and mentor the next generation of this country’s workforce and leadership to build communities. The contest garnered great engagement and some friendly competition amongst the nonprofits. Feed and Fortify had a lot of strong support and some rather funny selfies. Because of their efforts, they earned an extra $1,000 for the most photos shared via social media. The best news is that each organization will receive $5,000 from Florida Blue to support the mission of their organizations. Now that is helping communities achieve better health!


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Sharon LaSure-Roy

Sharon is a daughter, sister, proud mother & well-loved wife. She calls herself a #socialmedia storyteller and definitely not a guru. She is a proud graduate of Northwestern University's Medill School of Journalism. Follower her on twitter at @sharonlroy and @chefandbride.

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