Penny Shaffer reflects on Florida Blue's 75th

Posted on Apr 19th 2019 by Penny Shaffer

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A few weeks ago, I attended a health care conference in South Florida. Nearly 1,000 people participated in the annual event, including leading healthcare executives from around the world. I enjoyed seeing other leaders I know, meeting new people, and talking about where healthcare is headed. More than anything I heard that day, what I will remember most is the person who found me amongst the large crowd to say “thank you” for my suggesting she visit a Florida Blue Center. I had mentioned this...

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Penny Shaffer

Penny Shaffer is the South Florida Market President for Florida Blue, a leader in the state’s health industry. In this role, she leads the company’s regional plan for growing the business and the brand, as well as community, stakeholder and employee engagement. Penny is the recipient of numerous awards in health care and civic leadership, most recently the Power Leader of the Year from the Greater Miami Chamber of Commerce and the Claude Pepper Award in Healthcare from United Homecare. She leads and is active with a number of area non-profit and civic groups and is an Adjunct Professor at the University of Miami.

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Redefining the Future of Health

Posted on Apr 15th 2019 by Pat Geraghty

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There is no question that a great deal has changed since April 27, 1944, the day Florida Blue—A GuideWell Company—opened its first office on Riverside Avenue in Jacksonville as Florida Hospital Service Corporation, later becoming Blue Cross Blue Shield. Founded on the need to provide affordable health care in Florida, our company has remained steadfast in that effort. Here we are, 75 years later, continuing to challenge the status quo and reimagine what health care can and should look like to...

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Pat Geraghty

Patrick “Pat” Geraghty is president and chief executive officer (CEO) of GuideWell Mutual Holding Corporation, Florida Blue and GuideWell Group, Inc. GuideWell is a mutual insurance holding company and is a family of forward-thinking companies focused on transforming health care. The holding company includes Florida Blue, GuideWell Connect, GuideWell Health, GuideWell Source and PopHealthCare.

Geraghty is active in leading professional and community organizations. He serves as the chair of the Florida Council of 100, a private, non-profit, non-partisan organization of Florida business leaders who advise the state’s governor on how to improve the economic growth of the state and the economic well-being of its residents. He also serves as a member of the board of the National Institute of Health Care Management (NIHCM), a non-profit organization dedicated to improving the effectiveness, efficiency and quality of America’s health care system. Additionally, Geraghty is a member of the Oliver Wyman Innovation Center Advisory Board and serves on the boards of Pardee Rand Graduate School, America’s Health Insurance Plans (AHIP) and Tampa Electric Co. (TECO).In 2016 Geraghty became a member of the Health Governors Community of the World Economic Forum, the international organization for public-private cooperation, and a trustee for its Global Challenge Initiative on The Future of Health.

He holds a Bachelor of Arts from Colgate University and has completed executive education programs at Harvard University School of Public Health and the Wharton School at the University of Pennsylvania.

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#NationalGrilledCheeseDay

Posted on Apr 11th 2019 by Florida Blue

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Today we celebrate a much overlooked but quite beloved holiday, #NationalGrilledCheese day. While they certainly should not be a weekly lunch staple, grilled cheese sandwiches can transport us to memories of sunshine filled days playing outdoors under the sprinklers or beneath a summer hose. So in celebration, we’re sharing a few of our favorite grilled cheese recipes, modified of course to account for our now refined adult tastes. Chef DeJuan’s Smoked Salmon Grilled Cheese Serves 3. 1/2 smoked...

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New Carnegie Mellon partnership helps members make better health decisions

Posted on Apr 10th 2019 by Toni Woods

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We recently announced a partnership with Professor George Loewenstein of Carnegie Mellon University to develop consumer behavior analytics and testing strategies to help the company better engage with consumers so they can make more informed decisions that will lead to improved health outcomes. Loewenstein, considered one of the pioneers of behavioral economics, is the Herbert A. Simon University Professor of Economics and Psychology in the Department of Social and Decision Sciences, as well as...

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Toni Woods

Toni Woods is a Senior Media Relations Consultant for Florida Blue. She has worked in communications for more than 20 years in the health care, energy and sports industries, working with media around the world. She is a graduate of the University of Missouri School of Journalism.

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Florida Blue and Archangels Team Up to Help Caregivers in Port St. Lucie and Clermont

Posted on Apr 9th 2019 by Florida Blue

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At some point in our lives, almost all of us will be a caregiver to someone we love. Caregiving—to an aging family member or a loved one with a disability—is one of the hardest and most rewarding things most of us will ever do. At times, this job can be tough and lonely. Often, even those close to us won’t know what we’re going through. And it can be a challenge to open up and talk about our situation or to ask for help. Archangels Offers Support Through a pilot program, now through June 15...

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Simple Lifestyle Choices Can Prevent Diabetes

Posted on Apr 1st 2019 by Florida Blue

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Simple lifestyle choices can help prevent lots of diseases and health conditions. No matter how old you are, it’s important to eat healthy, move your body regularly and keep your weight in check. Let’s take a look at one ongoing health condition that affects millions of Floridians: diabetes. Your lifestyle may help you avoid it. What is Diabetes? If you have diabetes, your body has trouble changing your blood glucose (blood sugar) into energy. As a result, you have too much glucose in your body...

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At a Florida Blue Center Near You: April 2019

Posted on Apr 1st 2019 by Florida Blue

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Our Florida Blue Centers are committed to providing classes to our communities that can help everyone live a more centered and fulfilling life. Tune in each month to find out what’s happening in your neighborhood! Check your local center calendar for more details. Chronic Illness and Depression April 16, 12 p.m. There is a link between chronic illness and depression. If you have a chronic disease, you must adjust to the illness and its treatment, and this can cause some despair and sadness...

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How Embracing Challenges Brought New Opportunities

Posted on Mar 28th 2019 by Heather Poulin

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Eleven years ago, at just twenty years old, newly married and with an infant, Tricia Cox started working at Florida Blue as a service advocate in Group Enrollment Membership and Billing. She wasn’t looking for a career in the health care field when she was hired on as a contractor in February of 2008. In fact, she had other aspirations in mind. “I thought I’d work there for a bit until I figured out exactly what I wanted to do in life. Growing up I’d always wanted to be a teacher. I had no idea...

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Heather Poulin

Heather Poulin, MFA is a transplant from New Hampshire to Florida and works as an IT Communications and Technical Writer at GuideWell for the Advanced Technology Solutions Team. She is also a professor of English and Creative Writing at the University of North Florida. In her spare time, you’ll catch her at the gym, reading, or writing flash fiction.

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A Knee Injury Benched Jack, but Florida Blue Helped Keep His Wallet in the Game

Posted on Mar 25th 2019 by Florida Blue

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It started out as a normal Saturday. Jack met a few friends at the neighborhood courts for a pick-up basketball game. About 20 minutes into the game, Jack went for a lay-up. When he landed, he turned sharply and twisted his knee. First he heard a loud popping sound. Then his leg buckled beneath him. It wasn’t the first time his knee hurt after playing, so Jack used what he always had— ice packs, over-the-counter pain meds, an elastic knee-support sleeve and sports creams. But this time, they...

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The Florida Aquarium Needs Your Help Naming It's New Sea Turtle

Posted on Mar 19th 2019 by Christie DeNave

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The star of The Florida Aquarium’s newest exhibit, Heart of the Sea, is a juvenile male loggerhead sea turtle that was unable to return to the wild due to an injury. Since he was rescued from the frigid waters off the northeast coast the United States, he has been called Loggerhead Sea Turtle #263. Now that he is settled into his home at The Florida Aquarium, the Aquarium is teaming up with Florida Blue to ask Floridians to help select his name. Beginning today, Floridians can visit www...

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Christie DeNave

Christie Hyde DeNave is a Senior Media Relations Consultant for Florida Blue devoted to serving Central Florida, Tampa Bay and Southwest Florida. She has worked around the globe with local, national and international media for nearly 20 years representing organizations such as the U.S. Olympic Committee, NASCAR, AAA and the State of Florida. In her free time, you’ll spot Christie cheering on the Clemson Tigers and serving on the Clemson University Alumni Council.

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