Florida Blue Kicks Off #hereforUniversity

Posted on Oct 9th 2014 by Karen Thompson

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Florida Blue’s social media team recently launched their latest promotion, the #hereforUniversity campus tour, at the University of South Florida (USF) vs. University of Connecticut football game at Raymond James Stadium in Tampa. The promotion runs through November and seeks to engage football fans throughout the state at college football games. Attendees can visit Florida Blue’s interactive photo booth and share their photos via social media using the hashtag #hereforUniversity for a chance to win a VIP Experience from their favorite team. “This social media campaign gives us the opportunity to engage with some of our consumers’ passion points: their love of sports and their fascination with selfies,” said Sharon LaSure-Roy, senior manager, social media. You don't have to come to an event to participate. You can enter by tweeting or Instagramming your fan photo with the #hereforUniversity tag, or you can upload your photo here. The entry with the most votes will win, so share this with your friends and ask them to vote for you! florida gator baby Below are the dates and locations for the remaining stops on the tour.
  • University of Central Florida - Orlando – Thursday, Oct. 9
  • University of Florida – Gainesville – Saturday, Oct. 11
  • Florida State University – Tallahassee – Saturday, Oct. 18
  • Florida Classic – Orlando – Saturday, Nov. 22
If you’re at any one of these games, please visit the booth and don’t forget to say hello to us in social media! florida blue university of florida

Filed under: Community  


Karen Thompson

Karen Thompson is a Communications Consultant for Florida Blue. When she’s not working, she enjoys spending time with her two rescued pit bulls and hanging out with her friends and family. You can follow her on Twitter at @ktmarieFL.

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