Celebrating 75 years of health in North Florida

Posted on Apr 21st 2019 by Darnell Smith

Back to Blog Home >>

Thank you! Florida Blue is celebrating its 75 th anniversary and we wouldn’t be here without you, our members. We started as a little office on Riverside Avenue in Jacksonville in 1944 to provide affordable health plans to Floridians. I don’t think we could have imagined then that we would help 5 million people across the state every year to access health care. Our mission today is not much different than it was then – to help people and communities achieve better health. And what better way to...

Filed under: Community  


Darnell Smith

Darnell Smith is North Florida Market President for Florida Blue, a leader in the state’s health industry. In his role, Smith is responsible for Florida Blue’s business market growth, as well as customer and community engagement across 36 North Florida counties covering cities from St. Augustine to Pensacola. He is the immediate past chair of the JAX Chamber. Throughout his career, Smith has been very active in serving the community through numerous organization boards and councils including Communities in Schools Florida, United Way of Northeast Florida, First Coast YMCA, Sulzbacher Center, Cathedral Arts Project and Feeding Northeast Florida.  Smith has served on numerous boards including Economic Development Council of Tallahassee, JAXUSA Policy Council and Big Bend Minority Chamber of Commerce ,and has chaired the Heart Walk for the American Heart Association for Northeast Florida, the Host Committee for Episcopal Children’s Services and has served on the Board of Directors of the Florida Blue Foundation, Florida Blue’s philanthropic affiliate. Smith is an active member of Leadership Jacksonville and Leadership Florida.

More Posts


Penny Shaffer reflects on Florida Blue's 75th

Posted on Apr 19th 2019 by Penny Shaffer

Back to Blog Home >>

A few weeks ago, I attended a health care conference in South Florida. Nearly 1,000 people participated in the annual event, including leading healthcare executives from around the world. I enjoyed seeing other leaders I know, meeting new people, and talking about where healthcare is headed. More than anything I heard that day, what I will remember most is the person who found me amongst the large crowd to say “thank you” for my suggesting she visit a Florida Blue Center. I had mentioned this...

Filed under: Community  


Penny Shaffer

Penny Shaffer is the South Florida Market President for Florida Blue, a leader in the state’s health industry. In this role, she leads the company’s regional plan for growing the business and the brand, as well as community, stakeholder and employee engagement. Penny is the recipient of numerous awards in health care and civic leadership, most recently the Power Leader of the Year from the Greater Miami Chamber of Commerce and the Claude Pepper Award in Healthcare from United Homecare. She leads and is active with a number of area non-profit and civic groups and is an Adjunct Professor at the University of Miami.

More Posts


Redefining the Future of Health

Posted on Apr 15th 2019 by Pat Geraghty

Back to Blog Home >>

There is no question that a great deal has changed since April 27, 1944, the day Florida Blue—A GuideWell Company—opened its first office on Riverside Avenue in Jacksonville as Florida Hospital Service Corporation, later becoming Blue Cross Blue Shield. Founded on the need to provide affordable health care in Florida, our company has remained steadfast in that effort. Here we are, 75 years later, continuing to challenge the status quo and reimagine what health care can and should look like to...

Filed under: Community  


Pat Geraghty

Patrick “Pat” Geraghty is president and chief executive officer (CEO) of GuideWell Mutual Holding Corporation, Florida Blue and GuideWell Group, Inc. GuideWell is a mutual insurance holding company and is a family of forward-thinking companies focused on transforming health care. The holding company includes Florida Blue, GuideWell Connect, GuideWell Health, GuideWell Source and PopHealthCare.

Geraghty is active in leading professional and community organizations. He serves as the chair of the Florida Council of 100, a private, non-profit, non-partisan organization of Florida business leaders who advise the state’s governor on how to improve the economic growth of the state and the economic well-being of its residents. He also serves as a member of the board of the National Institute of Health Care Management (NIHCM), a non-profit organization dedicated to improving the effectiveness, efficiency and quality of America’s health care system. Additionally, Geraghty is a member of the Oliver Wyman Innovation Center Advisory Board and serves on the boards of Pardee Rand Graduate School, America’s Health Insurance Plans (AHIP) and Tampa Electric Co. (TECO).In 2016 Geraghty became a member of the Health Governors Community of the World Economic Forum, the international organization for public-private cooperation, and a trustee for its Global Challenge Initiative on The Future of Health.

He holds a Bachelor of Arts from Colgate University and has completed executive education programs at Harvard University School of Public Health and the Wharton School at the University of Pennsylvania.

More Posts


#NationalGrilledCheeseDay

Posted on Apr 11th 2019 by Florida Blue

Back to Blog Home >>

Today we celebrate a much overlooked but quite beloved holiday, #NationalGrilledCheese day. While they certainly should not be a weekly lunch staple, grilled cheese sandwiches can transport us to memories of sunshine filled days playing outdoors under the sprinklers or beneath a summer hose. So in celebration, we’re sharing a few of our favorite grilled cheese recipes, modified of course to account for our now refined adult tastes. Chef DeJuan’s Smoked Salmon Grilled Cheese Serves 3. 1/2 smoked...

Filed under: Food  


Florida Blue

Social Media

More Posts


New Carnegie Mellon partnership helps members make better health decisions

Posted on Apr 10th 2019 by Toni Woods

Back to Blog Home >>

We recently announced a partnership with Professor George Loewenstein of Carnegie Mellon University to develop consumer behavior analytics and testing strategies to help the company better engage with consumers so they can make more informed decisions that will lead to improved health outcomes. Loewenstein, considered one of the pioneers of behavioral economics, is the Herbert A. Simon University Professor of Economics and Psychology in the Department of Social and Decision Sciences, as well as...

Filed under: Prevention  


Toni Woods

Toni Woods is a Senior Media Relations Consultant for Florida Blue. She has worked in communications for more than 20 years in the health care, energy and sports industries, working with media around the world. She is a graduate of the University of Missouri School of Journalism.

More Posts


Florida Blue and Archangels Team Up to Help Caregivers in Port St. Lucie and Clermont

Posted on Apr 9th 2019 by Florida Blue

Back to Blog Home >>

At some point in our lives, almost all of us will be a caregiver to someone we love. Caregiving—to an aging family member or a loved one with a disability—is one of the hardest and most rewarding things most of us will ever do. At times, this job can be tough and lonely. Often, even those close to us won’t know what we’re going through. And it can be a challenge to open up and talk about our situation or to ask for help. Archangels Offers Support Through a pilot program, now through June 15...

Filed under: Community  


Florida Blue

Social Media

More Posts


Simple Lifestyle Choices Can Prevent Diabetes

Posted on Apr 1st 2019 by Florida Blue

Back to Blog Home >>

Simple lifestyle choices can help prevent lots of diseases and health conditions. No matter how old you are, it’s important to eat healthy, move your body regularly and keep your weight in check. Let’s take a look at one ongoing health condition that affects millions of Floridians: diabetes. Your lifestyle may help you avoid it. What is Diabetes? If you have diabetes, your body has trouble changing your blood glucose (blood sugar) into energy. As a result, you have too much glucose in your body...

Filed under: Member News  


Florida Blue

Social Media

More Posts


At a Florida Blue Center Near You: April 2019

Posted on Apr 1st 2019 by Florida Blue

Back to Blog Home >>

Our Florida Blue Centers are committed to providing classes to our communities that can help everyone live a more centered and fulfilling life. Tune in each month to find out what’s happening in your neighborhood! Check your local center calendar for more details. Chronic Illness and Depression April 16, 12 p.m. There is a link between chronic illness and depression. If you have a chronic disease, you must adjust to the illness and its treatment, and this can cause some despair and sadness...

Filed under: Community  


Florida Blue

Social Media

More Posts


How Embracing Challenges Brought New Opportunities

Posted on Mar 28th 2019 by Heather Poulin

Back to Blog Home >>

Eleven years ago, at just twenty years old, newly married and with an infant, Tricia Cox started working at Florida Blue as a service advocate in Group Enrollment Membership and Billing. She wasn’t looking for a career in the health care field when she was hired on as a contractor in February of 2008. In fact, she had other aspirations in mind. “I thought I’d work there for a bit until I figured out exactly what I wanted to do in life. Growing up I’d always wanted to be a teacher. I had no idea...

Filed under: Mind/Body/Soul  


Heather Poulin

Heather Poulin, MFA is a transplant from New Hampshire to Florida and works as an IT Communications and Technical Writer at GuideWell for the Advanced Technology Solutions Team. She is also a professor of English and Creative Writing at the University of North Florida. In her spare time, you’ll catch her at the gym, reading, or writing flash fiction.

More Posts


A Knee Injury Benched Jack, but Florida Blue Helped Keep His Wallet in the Game

Posted on Mar 25th 2019 by Florida Blue

Back to Blog Home >>

It started out as a normal Saturday. Jack met a few friends at the neighborhood courts for a pick-up basketball game. About 20 minutes into the game, Jack went for a lay-up. When he landed, he turned sharply and twisted his knee. First he heard a loud popping sound. Then his leg buckled beneath him. It wasn’t the first time his knee hurt after playing, so Jack used what he always had— ice packs, over-the-counter pain meds, an elastic knee-support sleeve and sports creams. But this time, they...

Filed under: Prevention  


Florida Blue

Social Media

More Posts


Pages

Archives

All

Optional