Celebrating 75 years of health in North Florida
Darnell Smith
Darnell Smith is North Florida Market President for Florida Blue, a leader in the state’s health industry. In his role, Smith is responsible for Florida Blue’s business market growth, as well as customer and community engagement across 36 North Florida counties covering cities from St. Augustine to Pensacola. He is the immediate past chair of the JAX Chamber. Throughout his career, Smith has been very active in serving the community through numerous organization boards and councils including Communities in Schools Florida, United Way of Northeast Florida, First Coast YMCA, Sulzbacher Center, Cathedral Arts Project and Feeding Northeast Florida. Smith has served on numerous boards including Economic Development Council of Tallahassee, JAXUSA Policy Council and Big Bend Minority Chamber of Commerce ,and has chaired the Heart Walk for the American Heart Association for Northeast Florida, the Host Committee for Episcopal Children’s Services and has served on the Board of Directors of the Florida Blue Foundation, Florida Blue’s philanthropic affiliate. Smith is an active member of Leadership Jacksonville and Leadership Florida.
Penny Shaffer reflects on Florida Blue's 75th
Penny Shaffer
Penny Shaffer is the South Florida Market President for Florida Blue, a leader in the state’s health industry. In this role, she leads the company’s regional plan for growing the business and the brand, as well as community, stakeholder and employee engagement. Penny is the recipient of numerous awards in health care and civic leadership, most recently the Power Leader of the Year from the Greater Miami Chamber of Commerce and the Claude Pepper Award in Healthcare from United Homecare. She leads and is active with a number of area non-profit and civic groups and is an Adjunct Professor at the University of Miami.
Redefining the Future of Health
Pat Geraghty
Patrick “Pat” Geraghty is president and chief executive officer (CEO) of GuideWell Mutual Holding Corporation, Florida Blue and GuideWell Group, Inc. GuideWell is a mutual insurance holding company and is a family of forward-thinking companies focused on transforming health care. The holding company includes Florida Blue, GuideWell Connect, GuideWell Health, GuideWell Source and PopHealthCare.
Geraghty is active in leading professional and community organizations. He serves as the chair of the Florida Council of 100, a private, non-profit, non-partisan organization of Florida business leaders who advise the state’s governor on how to improve the economic growth of the state and the economic well-being of its residents. He also serves as a member of the board of the National Institute of Health Care Management (NIHCM), a non-profit organization dedicated to improving the effectiveness, efficiency and quality of America’s health care system. Additionally, Geraghty is a member of the Oliver Wyman Innovation Center Advisory Board and serves on the boards of Pardee Rand Graduate School, America’s Health Insurance Plans (AHIP) and Tampa Electric Co. (TECO).In 2016 Geraghty became a member of the Health Governors Community of the World Economic Forum, the international organization for public-private cooperation, and a trustee for its Global Challenge Initiative on The Future of Health.
He holds a Bachelor of Arts from Colgate University and has completed executive education programs at Harvard University School of Public Health and the Wharton School at the University of Pennsylvania.
#NationalGrilledCheeseDay
New Carnegie Mellon partnership helps members make better health decisions
Toni Woods
Toni Woods is a Senior Media Relations Consultant for Florida Blue. She has worked in communications for more than 20 years in the health care, energy and sports industries, working with media around the world. She is a graduate of the University of Missouri School of Journalism.
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Heather Poulin
Heather Poulin, MFA is a transplant from New Hampshire to Florida and works as an IT Communications and Technical Writer at GuideWell for the Advanced Technology Solutions Team. She is also a professor of English and Creative Writing at the University of North Florida. In her spare time, you’ll catch her at the gym, reading, or writing flash fiction.
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