Welcome to Florida Blue

Experience Florida Blue – a refreshing new idea in health coverage planning. This conveniently located retail store provides a unique shopping experience to find the health care and other coverage you need face-to-face. Only from Blue Cross and Blue Shield of Florida.

Florida Blue was created to offer personalized solutions to fit the way you live and help you find the health plan that’s right for you. We offer affordable solutions and quality service. We also provide a wide variety of information, educational resources, activities and special events.

We are your destination to access an array of insurance policies and services including: health, dental, long-term care, life and disability. Come and explore all that the Florida Blue store has to offer, including self-service kiosks, and of course, our dedicated and knowledgeable staff.